Dragan Vasic’s World Class Marketing

  • STAGE 1 - PREPARING YOUR HOME FOR THE MARKET

    The first step towards selling your home is positioning the asset to net top dollar

    • Design a custom marketing plan to sell your house
    • Analyze properties that have recently sold to determine the right list price
    • Organize a list of modifications to enhance the showing of your home
    • Coordinate with contractors to enhance your home if necessary
    • Hire a professional staging company to enhance your home if necessary
    • Consider upgrading your home before you sell to net top dollar
    • Order termite, natural hazard disclosure, inspection and preliminary title report
    • Complete and sign all disclosures regarding your home
    • Review disclosures with a professional to ensure accuracy
  • STAGE 2 - COMPOSING A MARKET CAMPAIGN

    The second step toward selling your home is letting the world know it’s for sale.

    • Photograph your home
    • Select the top 25 – 30 photographs that best showcase your home
    • Create a virtual tour slide show
    • Write remarks about your home
    • List your home with the top-ranking websites with high Internet traffic
    • Create a full-color brochure for your home
    • Email local agents in San Diego a copy of your listing
    • Place a sign in the front yard of your home, if allowed
    • Place additional signs in your neighborhood directing potential buyers, if allowed
    • Place a lockbox on your home to provide access to Realtors and buyers, if appropriate
    • Place your home in the Realtor database, the Multiple Listing Service (MLS)
  • STAGE 3 - SHOW TIME

    The third step towards selling your home is providing access to prospective buyers.

    • Contact top local buyers agents
    • Contact investors regarding your home
    • Provide as much access as possible to encourage buyers to make offers
    • Hold open houses if appropriate
    • Follow up with agents that show potential buyers your home
  • STAGE 4 - WHEN OFFERS ARRIVE

    The fourth step toward selling your home is receiving and negotiating offers.

    • Ensure the buyer is well qualified by researching their financial information
    • Follow up with the buyer’s lender to ensure the buyer can obtain a loan to purchase
    • Review offers to purchase your home and examine their terms in detail
    • Negotiate other terms on a counteroffer to the buyer’s original offer
    • Contact interested buyers to encourage multiple offers
    • Obtain binding signatures on the purchase agreement to secure the deal

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  • STAGE 5 - KEEPING THE DEAL ALIVE

    The fifth step toward selling your home is managing the escrow properly.

    • Open the escrow with the escrow company and receive the buyer’s deposit
    • Obtain an information sheet that details the process of the escrow as a seller
    • Sign your escrow instructions and fill out your statement of information
    • Receive the request for repairs from the buyer and decide what to repair
    • Receive the contingency removal which ensures the buyer is proceeding
    • File a notice to perform if the buyer does not remove contingencies by contract date
  • STAGE 6 - CLOSING THE DEAL

    The sixth step towards selling your home is closing escrow.

    • Schedule the time to do any termite work and other repairs that were agreed upon
    • Sign additional escrow paperwork that you receive in the mail
    • Sign the grant deed with a notary at the escrow company
    • Prepare your belongings and furniture for the move
    • Clean your home to turn it over in the best possible condition
    • Arrange a final walk through with the buyers a few days before the close of escrow
    • Arrange for the keys to be given to the buyer or buyer’s agent
    • Receive your money upon the close of the escrow by mail or wire transfer

My Commitment to You

> To treat you with the highest level of courtesy and respect
> To keep any information you share confidential
> To create a custom marketing plan for your home
> To spend time and money marketing your home
> To provide you with a price strategy
> To make recommendations to prepare your home for sale
> To be forthcoming about anything that may affect the sale of your home

> To keep you informed with consistent updates
> To immediately contact you upon the receipt of an offer
> To negotiate the best price and terms for your home
> To handle all paperwork, escrow and closing procedures
> To be trustworthy and keep your best interest in mind
> To always respect your time